Let's face it, the music industry is not that profitable anymore. The rise of technology
provides music lovers with a more affordable access to music. This greatly affects the
music sales all around the world. However, if we are to look at it on a different light
we would realize that technology is not really the one that is contributing to the looming
demise of the music industry. We just have to come up with better ways to utilize it for
the benefit of the music industry.