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MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email address, today announced the full integration of LiveIntent’s nonID into MediaMath’s SOURCE digital media ecosystem.

With the integration of LiveIntent into SOURCE, MediaMath will enable brands to deliver personalized advertising without third-party cookies within LiveIntent’s email exchange and on the open web using LiveIntent’s identifier, nonID. The integration works across devices, channels and platforms, and seamlessly bridges to other Identity solutions, in addition to serving as an attribution tool through MediaMath’s ConnectedID.

“The industry’s approach to addressability – the ability to orchestrate and measure digital ads such that it performs for marketers enough to pay publishers enough – is evolving quickly,” said Joe Zawadzki, Founder and Chief Executive Officer of MediaMath. “The completion of LiveIntent’s nonID integration into SOURCE helps our clients scale their cookieless reach and connects their advertising and marketing strategies across funnel and format.”

Adtech


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