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Socialbakers, the leading social media marketing platform, has been recognized as the “Most Popular Software in Social Media Management for Q1 2021” by SaaSworthy, an online resource that scores SaaS products using a proprietary algorithm based on more than half a million data points. According to SaaSworthy’s methodology, SaaS platforms are ranked on various details, including: product features, user ratings, social media presence, web presence and the product’s growth velocity.

Socialbakers earned a 92% SW score per SaaSworthy’s ranking system, placing it in the top spot among leading social media management SaaS products.

“It’s one thing to feel confident that your technology empowers social media marketing teams to do their very best work, but it is especially gratifying to be recognized as an industry leader based on algorithmic data that measures your platform’s popularity,” said Mark Zablan, CEO of Astute, Socialbakers’ parent company. “As a team, we are thrilled to see our social media management solution rise to the top in such a highly competitive software category.”

According to SaaSworthy’s website, its SW Score ranks products on a variety of parameters that relies on “the wisdom of the crowds,” as it offers a valuable signal to understand how effective a particular software may be. SaaSworthy emphasizes its SW score is an unbiased and solid indicator of a software’s “SaaS-worthiness.”

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