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Marketing Technology, popularly known as Martech is the term used in reference to the technologies, tools, and software that are utilized to assist marketing teams in achieving marketing goals and objectives. The technology is majorly utilized in the sphere of digital marketing but is also used in optimizing marketing efforts across various marketing channels.

MarTech or marketing technology helps marketers in easily streamlining and scaling marketing activities. When a marketing team uses a group of marketing technologies, then this group of marketing technologies is known as the marketing technology stack or Martech stack.

marketing technology stack


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